UK Out-of-Home Advertising Specialists
AMPLIFYYour Brand with NEXO Advertising
Premium out-of-home placements that put your brand in front of millions — on roadsides, high streets, transit networks, and digital screens across the UK.
Who We Are
OOH is all
we do.
NEXO Advertising is a specialist out-of-home (OOH) media company operating across the UK. We plan, buy, and deliver billboard, roadside, transit, and digital OOH campaigns that generate mass awareness and drive measurable results for brands of every size.
From a single roadside 48-sheet to a fully integrated national OOH campaign — we know where your audience is, and we put your brand right in front of them.
What We Do
Our Services
Billboard & Roadside
Own the Road.
Large-format 48-sheet and 96-sheet billboards on the UK's busiest arterial routes and motorway corridors. Maximum dwell time, maximum impact — reaching commuters and drivers at scale every single day.
Digital OOH (DOOH)
Screens That Stop Traffic.
Dynamic full-motion content on premium digital out-of-home screens in high-footfall retail parks, transport hubs, and city centres. Daypart targeting, real-time copy changes, and measurable audience data.
Transit & Transport
Move With Your Audience.
Bus supersides, rail station 6-sheets, underground panels, and airport formats. Transit OOH delivers repeated exposure to commuters and travellers throughout their daily journeys across the UK.
Retail & Point of Sale
Capture the Moment.
Strategic OOH placements in and around retail environments — shopping centres, supermarket car parks, and high streets. Influence purchase decisions at the exact moment consumers are ready to buy.
Our Mission
OOH can't be skipped. We make sure it can't be ignored.
OOH is the only medium that cannot be skipped, blocked, or scrolled past. At NEXO, we harness that power with precision — identifying the right formats, the right locations, and the right moments to make your brand unmissable. We combine deep market knowledge with strong media owner relationships to secure premium inventory at competitive rates.
Every site is chosen with purpose. Every campaign is built to perform. Every client relationship is built to last.
1,000+
OOH Site Network
20+
Years Combined Experience
UK-Wide
National Coverage
98%
Client Retention
Coverage
UK-Based.
Nationally Reaching.
Why Choose Independent
The independent advantage.
No hidden agendas
Large network agencies are incentivised to push their own inventory. As an independent buyer, NEXO works exclusively in your interest — recommending the sites that perform, not the ones that pay us the most.
Stronger buying power
Our specialist focus means deeper relationships with every major OOH media owner in the UK. That translates into better availability, preferential rates, and access to premium inventory that generalist agencies simply can't match.
Undivided expertise
OOH is not a department at NEXO — it's everything we do. Every member of our team lives and breathes out-of-home. You get senior-level attention on every brief, every time.
How It Works
From brief to billboard.
01
Brief & Strategy
We start by understanding your objectives, target audience, geography, and budget. From that we build a media strategy tailored to your campaign goals.
02
Site Selection
Using ROUTE audience data and our network knowledge, we identify the highest-performing sites for your audience — by location, format, and footfall.
03
Buying & Booking
We negotiate and secure your inventory directly with media owners, ensuring the best available rates and confirming all placements in writing.
04
Live & Reporting
Your campaign goes live with full proof-of-posting. We provide campaign reports covering audience delivery, coverage, and frequency throughout.
Audience Intelligence
Powered by
ROUTE data.
ROUTE is the UK's industry-standard audience measurement system for out-of-home advertising — the OOH equivalent of BARB for TV or RAJAR for radio. Every OOH site in the UK is independently measured for audience size, demographic profile, and frequency of exposure.
At NEXO, we use ROUTE data at every stage of campaign planning. It means your media budget is allocated to sites that genuinely reach your target audience — not just sites that look good on a map.
98%
of UK OOH sites measured
ROUTE covers virtually the entire UK OOH estate, giving us a complete picture of audience delivery across every format and location.
1,000+
data points per site
Each site is measured by age, gender, socio-economic group, and journey purpose — so we can match inventory to your exact audience profile.
Real-time
planning & optimisation
ROUTE data is updated regularly, meaning our site recommendations reflect current audience patterns, not outdated estimates.
Client Results
What our clients say.
"
The NEXO team understood our brief immediately and came back with a plan that was data-driven, well-targeted, and within budget. The results on opening week exceeded everything we had hoped for.
Marketing Director
Regional Retail Chain
+23% opening-week footfall"
NEXO's approach to programmatic DOOH was genuinely impressive. The ability to optimise mid-campaign based on sales data is something we had not done before, and the results proved the value of that flexibility.
Head of Marketing
FMCG Brand
4.8M impacts in 2 weeks"
Switching to NEXO was one of the best decisions we made. The independent audit of our previous campaign was eye-opening, and the new plan delivered significantly more for the same budget.
Communications Director
National Charity
22% lower CPT than previous agencyTrusted by brands across retail, FMCG, property, financial services & public sector
FAQ
Common questions.
How much does an OOH campaign cost?
Campaign costs vary depending on format, location, duration, and time of year. A regional roadside campaign can start from a few thousand pounds, while a national multi-format campaign can run into six figures. We work across all budget levels and will always give you an honest assessment of what's achievable.
How long does it take to go live?
Most standard OOH campaigns can be live within 2–4 weeks of brief, subject to artwork approval and site availability. Digital OOH campaigns can often be turned around faster. We'll always give you a clear timeline at the outset.
What formats do you offer?
We plan and buy across all OOH formats — 48-sheet and 96-sheet roadside billboards, 6-sheets, digital screens, bus supersides, rail and underground panels, airport formats, shopping centre displays, and more.
Do you work with small businesses?
Absolutely. OOH is not just for big brands. We regularly work with local and regional businesses to deliver targeted campaigns that build awareness in specific towns, cities, or postcodes — often with budgets that would surprise you.
Can you handle the creative as well?
Our core expertise is media planning and buying. We can advise on creative best practice for OOH formats and work alongside your existing agency or designer, but we do not produce creative work in-house.
How do you measure campaign performance?
We provide proof-of-posting for all campaigns and use ROUTE audience data to report on estimated impressions, reach, and frequency. For digital OOH, we can also provide play-log reporting showing exactly when and how often your ad was displayed.
Start Your OOH Campaign